It seems as if our lives are consumed by multi-tasking, and that we and our friends and colleagues are busier than ever. Between going to work, running errands, making dinner, doing this and doing that, communication styles are shorter, and effective communication is critical.
You often only have one shot to sell yourself, so it is vital to make sure your first impression is lasting and impactful.
An elevator speech is a strategic method of efficiently presenting yourself to new business clients, future employers, new colleagues or potential networking contacts. It is designed to showcase who you are and why your skills or services are valuable. Your message should be short and sweet, packing a personal punch of information that you want your listener to remember.
- What: Who are you, what are you (profession), and what is your area of expertise?
Example: Voicetrainer is a voice and communication company located in downtown Washington, DC whose purpose is to help professionals maximize their impact every time they speak.
- How: How do you do what you do, and how will your experience or knowledge make an impact?
Example: Clients are seen for a three-hour training during which I analyze their voices using computerized software, videotape them presenting a formal talk or answering impromptu questions, and discuss their vision. Following the assessments, we analyze their strengths and weaknesses and develop an action plan. Training begins that day.
- Why: Why is what you do important or valuable?
Example: You don't get a second chance to make a powerful first impression. Be transformed today. If you or someone you know could benefit from my services, please let me know.
Here are some tips to keep in mind when preparing your elevator speech, whether you are asking the bank for a loan, helping your child practice for an interview, or meeting with a potential new business client.
- Keep it short (between 15 and 30 seconds).
- Keep it conversational.
- Speak with confidence, clarity and good articulation.
- Remember to pause between your what, how and why, so your audience can absorb each message.
Check out my new video series, Speaking 360, where I discuss in further detail the characteristics of an effective elevator speech: http://goo.gl/PdH8p
I'd love to help you perfect your elevator speech! Send an audio recording or video to my Twitter @DrVoicetrainer.
Please view my website for more information at www.voicetrainer.com
